GINEBRA SAN MIGUEL CLINCHES AWARD AT THE 20th PH QUILL AWARDS
Ginebra San Miguel Inc. (GSMI) bagged the Award of Excellence in the recently concluded 20th Philippine Quill Awards for its television commercial “Huling Patak ng Bagong Tapang” under the Marketing, Advertising, and Brand Communication category. Launched during the pandemic, the award-winning campaign resonated well with consumers, sending a message of hope, courage, and unity. It […]
Ginebra San Miguel Unveils “Lamang ang May Tapang” Campaign
At 190 years, Ginebra San Miguel Inc. has become a part of the Filipino tradition—a companion, a champion of values, and a catalyst for positive change. In a world of fleeting trends, Ginebra San Miguel remains a constant reflection of Filipino ideals and aspirations and a promise to always stand by the people’s side, one […]
Dive into the Vibrant World of Fiesta with Ginebra’s 2024 Calendar Girl
Every year, the world’s best-selling gin selects a Calendar Girl who embodies the spirit of the brand. For 2024, Heaven Peralejo is unveiled as Ginebra San Miguel’s Calendar Girl during a festive media launch at The Westin Manila, Mandaluyong City. Best known for her acting in the movie ‘Nananahimik ang Gabi,’ which awarded her the […]
1834 Premium Distilled Gin kicks off its series of masterclass and food pairing
After the successful World Gin Day celebration where the product excellence of 1834 Premium Distilled Gin was featured, Ginebra San Miguel Inc. now showcases its 1834 through a series of intimate masterclass and food pairings entitled, “Discover Excellence: An 1834 Experience.” The first masterclass series was held in The Bevvy, a hidden gem nestled in […]
Ginebra hosts White Party to celebrate World Gin Day
White is the color of fun this year as Ginebra San Miguel Inc. (GSMI), the maker of the world’s no. 1 selling gin, is celebrating World Gin Day (WGD) in a “cool, clear, and versatile” way. Starting with a media launch on June 8 at The Westin Manila in Ortigas, a series of events will […]
Ginebra reports strong Q1 performance
San Miguel Corporation’s spirits business, Ginebra San Miguel Inc. (GSMI), maintained its growth momentum in the first quarter of the year, delivering higher revenues and net income amid difficult operating and economic conditions. Revenues rose 3% to P12.9 billion while net income surged 81% to P2.5 billion. Operating income, however, dropped by 9 percent to […]
Distilling the Filipino spirit
Few local brands have the same allure as Ginebra. From the familiar cuatro cantos bottle to the indomitable Barangay Ginebra basketball team, this iconic brand has cemented itself into the hearts and minds of every Filipino, drinkers and non-drinkers alike. This powerful brand equity was crystallized through many decades of brand-building. While the product’s […]
There’s Nothing Cheap about Ginebra San Miguel
BY JOSEPH L. GARCIA Published in the Arts & Leisure section of BusinessWorld on June 13, 2019 Every time someone judges me for reaching for a bottle of Ginebra San Miguel (because I’m not handling a more expensive bottle), I point out the gold seal on the label (itself a work by National Artist Fernando […]
Learning Never Stops
The education sector, like most industries, had been on a standstill for several months at the height of the COVID-19 pandemic last year, All, except for the Ginebra San Miguel Bar Academy, a bartending school built through the partnership of Ginebra San Miguel Inc. (GSMI) and the Technical Education and Skills Development Authority (TESDA). While […]
GSM Bar Academy goes beyond education
When it was established, Ginebra San Miguel (GSM) Bar Academy’s primary goals were to provide scholars an opportunity to change lives through education, to produce globally-competitive and job-ready graduates, and to elevate the quality of the bartending profession in the Philippines through Ginebra San Miguel Inc.’s (GSMI) partnership with the Technical Education and Skills Development […]
