Primera Light Brandy’s innovative Speaker Box packaging was recently given the 2020 Print Excellence Award by the Printing Industries Association of the Philippines (PIAP), the country’s biggest organization of graphic art practitioners. The Primera Light Brandy Speaker Box was recognized under the folding carton category.
While the goal is to get more drinkers to try and talk about Primera Light Brandy, Brand manager Ino Vega says that they also want to introduce something innovative, and at the same time, sustainable. “We didn’t want our consumers to just throw the box away after purchase like they used to, therefore we have thought of adding a sustainable value to it,” he adds.
The Primera Light Brandy Speaker Box also went viral with the unboxing post by brand ambassador Matteo Guidicelli showing how the unique packaging works as a portable speaker.
The Primera Light Brandy Speaker Box is still available in leading supermarkets, neighborhood groceries and convenience stores nationwide.
Watch Matteo Guidicelli’s unboxing video here: