Ginebra San Miguel Inc. (GSMI) is taking cocktail hour to mixed drinks aficionados with the launch of Ginebra San Miguel Gin On The Go at the Mercato Centrale, Bonifacio Global City in Taguig.
The eye-catching brown vintage truck, outfitted with a back bar, bar wells and a mini-kitchen, offers artfully crafted cocktail drinks by some of the best bartenders in the country today.
As an added attraction for die-hard basketball fans, the launch included a pop-up store of Barangay Ginebra San Miguel Gin Kings merchandise.
“With Gin on the Go, we will have everything you would find in a cocktail bar. With so many weekend food bazaars and holes in the wall around Metro Manila, Gin On The Go is a way of giving our consumers a more premium and pleasurable gin drinking experience to go along with their food tripping,” says Ginebra San Miguel assistant brand manager Winchie Tobias.
Ginebra San Miguel Gin On The Go offers gin drinkers a new and refreshing way to enjoy Ginebra San Miguel, G.S.M. Blue, G.S.M. Blue Flavors and Ginebra San Miguel Premium Gin.
Aside from the mixed drinks, guests at the launch were also treated to non-stop music performances, while lucky visitors won Ginebra San Miguel premium items in the raffle draws.
Among the concoctions enjoyed by visitors were Manila Sunrise (Ginebra San Miguel blended with orange and freshly roasted coffee), All Nighter (Ginebra San Miguel with energy drink and hint of blue curacao), Blue Royal Fizz (G.S.M. Blue with orange soda with a twist), Mojito Slush (G.S.M. Blue Flavors Mojito with mint and lime) and Sweet Lemony Martini (Ginebra San Miguel Premium Gin with freshly squeezed lemon and simple syrup).
“Drinkers and bartenders are now re-discovering the versatility of the juniper-based alcohol and part of its growing popularity all over the world has been fueled by the use of both locally sourced products and imported ingredients that add new flavors and dimensions to it,” says GSMI Marketing manager Nelson Elises.
For details on the upcoming stops of Ginebra San Miguel Gin On The Go, like the official Facebook fanpage of Ginebra San Miguel facebook.com/BarangayGinebra.
GSMI’s flagship brand Ginebra San Miguel has been enjoyed by many for over 180 years. Ginebra San Miguel also remains the no. 1 selling gin in the world according to leading global drinks journal Drinks International.