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In line with its 180th anniversary celebration this 2014, Ginebra San Miguel opens the year with the highly anticipated first leg of its annual Ginuman Fest series that will happen at Tutuban Center Parking Grounds on January 25 in Tondo, Manila.

For its maiden leg in Tondo, Manila, Ginebra San Miguel Inc. (GSMI) assembles some of its hottest brand ambassadors led by rock bands and certified OPM hit-makers The Itchyworms, Callalily, and Rocksteddy; “Sample King” Jhong Hilario; sexy actress Solenn Heussaff; and award-winning actress Marian Rivera, who posed for the brand’s iconic calendar for the second time this 2014.

Now on its third year, Ginuman Fest 2014 is consistent in giving its loyal and solid kalahi around the country something to look forward to in each of its legs as it promises power-packed evenings jam-packed with great music as the brand’s impressive line-up of ambassadors perform their greatest hits as well as today’s hottest chart-toppers, standard favorites, and party anthems.

Ginuman Fest is not just a musical event as it also has lots of games where every kabarangay in each leg of the series can win fabulous prizes in the event’s side-games. Concertgoers will be able to sample and purchase other GSMI products such as GSM Blue, GSM Blue Flavors, Ginebra San Miguel Premium Gin, Gran Matador Brandy, Antonov Vodka and non-alcoholic beverages at the venues.

Ginuman Fest is GSMI’s way of thanking its millions of kalahi for making flagship product, Ginebra San Miguel, the world’s largest-selling gin. It is expected to outdo the overwhelming number of crowd from last year, a total of over a million throughout the country.

As an added spectacle, the brand is also launching the Ginuman Fest Crew led by irreverent radio DJ Jec Lubrin who will assume the role of Boy Hamon. Boy Hamon and the Ginuman Fest Crew will travel to all 15 destinations of the concert series and will document each leg showing not only the main event but also never-before-seen footage of what’s really going on behind-the-scenes in every Ginuman Fest leg, plus a coverage of the mini-city tour of each destination. The adventures of Boy Hamon and his Ginuman Fest Crew can be viewed on the brand’s official Facebook pages: Barangay Ginebra and GSM Blue Gin.

Next month, the Ginuman Fest will invade the city of pines, Baguio City, (February 8) and the historic town of Calamba, Laguna (February 21). Other Ginuman Fest venues include San Jose, Nueva Ecija; Calapan, Mindoro; Balanga, Bataan; Lingayen Pangasinan; Bantay, Ilocos Sur; Baliwag, Bulacan; Catanauan, Bondoc Peninsula; Bayombong, Nueva Vizcaya; Tuguegarao, Cagayan Valley; Daet, Camarines Norte; and Batangas City, Batangas and will culminate in San Juan City, Metro Manila in June.


As soon as you hear the sound of glasses clinking to a toast, you know you’re in the right place. Whether you’re out with your closest friends or sharing a table with strangers on a casual Friday night, every moment is a celebration with Ginebra. Our barangay is a community where hearts unite and bonds grow stronger. We stand as one nation under Ginebra, where the spirit of togetherness thrives and every tagay is a testament to the everlasting Filipino spirit.