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Distilling the Filipino spirit

Few local brands have the same allure as Ginebra. From the familiar cuatro cantos bottle to the indomitable Barangay Ginebra basketball team, this iconic brand has cemented itself into the hearts and minds of every Filipino, drinkers and non-drinkers alike.   This powerful brand equity was crystallized through many decades of brand-building. While the product’s […]

There’s Nothing Cheap about Ginebra San Miguel

BY JOSEPH L. GARCIA Published in the Arts & Leisure section of BusinessWorld on June 13, 2019 Every time someone judges me for reaching for a bottle of Ginebra San Miguel (because I’m not handling a more expensive bottle), I point out the gold seal on the label (itself a work by National Artist Fernando […]