Vision, Mission, and Values


Ginebra San Miguel Inc. is the most respected spirits and beverage company in the Philippines. We are proud of our heritage as the producer of liquor products that have been part of the Filipino culture and history for over 180 years. Inspired by the loyal patronage of the Filipino, we continue to expand our beverage portfolio to meet our consumers' needs.

Our products will be the drink in every occasion. Our brands, trusted worldwide.


We put life in every occasion.



We are dedicated to high ethical and moral standards. We bring uncompromising honesty, fairness, and professionalism in all our dealings with our employees, customers, business partners, and other stakeholders. Our commitment to integrity lies at the core of who we are and what we believe.

Passion for Success

We work with pride, enthusiasm, and dedication.We relentlessly pursue continuous improvement and excellence in our products, processes, and services and measure success as getting the right things done well. We insist on giving our best effort in everything
we do. With our "Never say die" spirit, we will prevail.


We believe in the spirit of cooperative effort knowing that our success depends on our ability to perform as one highly effective team. We value individual contributions as we work together toward our shared aspirations and common goals. Together, we achieve more.

Respect for Our People

We are committed to maintain a work environment that encourages trust, openness, and mutual respect regardless of rank or title. We promote a healthy work and life balance and provide opportunities for professional and personal growth. We inspire and support one another to be the best that we can be.


We continuously strive to be creative and relevant in our products, processes and systems. We drive the market with leading products and exceptional services to shape and influence consumers' behavior and needs. Innovative change provides us competitive edge.

Customer Focused

We delight our customers by providing them with superior products and services that anticipate their needs and exceed their expectations.

Social Responsibility

We are guided by our corporate values in any way we work and interact with all our stakeholders. As we strive to deliver good returns to our shareholders, we recognize that we are part of a bigger community. Thus, we commit to uplift the quality of life through education, protecting the environment, and community development programs. We create positive impact wherever we operate.